PRIVACY POLICY

VELURE LUXURY LINGERIE – PRIVACY POLICY (UK & INTERNATIONAL)

Last updated: October 12, 2025

Velure Luxury Lingerie (“we”, “us”, or “our”) operates this online store and website to provide customers with a premium, secure, and personalized shopping experience (the “Services”).

Velure Luxury Lingerie is a trading name of Deaso Ltd, registered at 71–75 Shelton Street, London, WC2H 9JQ, United Kingdom.
For the purposes of the UK Data Protection Act 2018 and the General Data Protection Regulation (EU) 2016/679, Deaso Ltd is the data controller responsible for your personal information.

This Privacy Policy describes how we collect, use, and protect your personal data when you use our Services, make a purchase, or communicate with us.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

 

1. Information We Collect

We may collect and process the following categories of personal information:

  • Identity data: name, title, billing and shipping addresses, email address, phone number.

  • Payment data: credit/debit card details, transaction records (processed securely via Shopify Payments).

  • Account data: login credentials, preferences, purchase history.

  • Usage data: interactions with our website, browser type, device, IP address, and cookies.

  • Communications: inquiries, messages, and feedback shared with us.

2. How We Use Your Information

We use your personal data to:

  • Process and fulfil your orders, payments, and deliveries.

  • Communicate order updates and provide customer support.

  • Send marketing communications (if you have opted in).

  • Detect and prevent fraud or unauthorised access.

  • Comply with legal and regulatory obligations.

We will never sell your personal data.

 

3. Lawful Basis for Processing

We process your data only when one or more of the following lawful bases apply:

  • Performance of a contract (to deliver your order).

  • Compliance with a legal obligation.

  • Your consent (for marketing emails).

  • Our legitimate business interests (fraud prevention, analytics, improvement of services).

You may withdraw consent at any time by contacting us at info@velurestore.com

 

4. Data Retention

We retain your personal data only for as long as necessary:

  • Customer and order data: up to 6 years (for tax and accounting compliance).

  • Marketing data: until you withdraw consent or unsubscribe.

  • Technical/cookie data: as outlined in our Cookie PolicyOnce retention periods expire, data is securely deleted or anonymised.

5. Data Sharing and Transfers

We may share your information with:

  • Shopify Inc. (our e-commerce platform provider).

  • Payment processors (for secure transactions).

  • Courier services (for shipping your orders).

  • Professional advisers (accountants, auditors, or legal counsel).

Where personal data is transferred outside the UK or EEA, we rely on approved transfer mechanisms, such as the UK Addendum to the EU Standard Contractual Clauses (SCCs), ensuring adequate data protection.

 

6. Security

We implement appropriate technical and organisational measures to protect your data.
However, please note that no system is completely secure. You are responsible for safeguarding your login details and password.

 

7. Your Rights (UK & EU Residents)

Under GDPR and the UK Data Protection Act, you have the right to:

  • Access your personal data.

  • Request correction of inaccurate information.

  • Request deletion of your personal data.

  • Restrict or object to processing.

  • Request data portability.

  • Withdraw consent at any time.

To exercise your rights, contact info@velurestore.com We may need to verify your identity before fulfilling your request.

 

8. Complaints and Supervisory Authority

If you have concerns about our handling of your personal data, please contact us first.
If we cannot resolve your complaint, you may contact the Information Commissioner’s Office (ICO):

📍 Information Commissioner’s Office (ICO)
Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
🌐 https://ico.org.uk

📞 +44 (0)303 123 1113

 

9. Children’s Privacy

Our Services are not intended for minors under the age of 18.
We do not knowingly collect personal information from children. If you believe your child has shared data with us, please contact us immediately to delete it.

 

10. Updates to This Policy

We may update this Privacy Policy periodically to reflect legal or operational changes.
The latest version will always be available on this page and indicated by the “Last Updated” date above.

 

11. Contact

If you have questions or wish to exercise your rights, please contact:
📧 info@velurestore.com

🏢 Deaso Ltd, 71–75 Shelton Street, London, WC2H 9JQ, United Kingdom